RUF, the concept developed by Romanian artist Lavinia Ban, proposes an alternative object, in an attempt to reinvent the act of reading/browsing fashion magazines. Her absurd magazine is equipped with two spines, so the reader has to break the sheets in order to ‘get in’. This unconventional way of reading engage the reader in a different way, offering a surprising, tactile, interactive experience. The title RUF comes as an abbreviation of Romanian expression “revistă de unică folosință”, meaning ”one use only magazine”. The project was extensively presented by Valentin Neacsu at Arte Diem international art camp in 2008. (

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